Congratulations to one of our lead authors, Catherine Sutton-Brady who recently won the ANZMAC
Distinguished Marketing Educator of the Year Award. The Australian and New Zealand Marketing Academy awards the candidate who has most contributed to the advancement of marketing education in the fields of teaching, service and research.
Catherine co-wrote the well received title,
International Marketing: Asia Pacific Edition. This text focuses on the unique features of business operations in the Asia Pacific market, and concentrates on the marketing challenges, approaches and outcomes.