Congratulations to one of our lead authors, Catherine Sutton-Brady who recently won the ANZMAC Distinguished Marketing Educator of the Year Award
. The Australian and New Zealand Marketing Academy awards the candidate who has most contributed to the advancement of marketing education in the fields of teaching, service and research.
Catherine co-wrote the well received title, International Marketing: Asia Pacific Edition
. This text focuses on the unique features of business operations in the Asia Pacific market, and concentrates on the marketing challenges, approaches and outcomes.